Apollo Commerce v1 is feature-complete

Content, commerce, customers. One database.

ApolloSuite is a CMS, a customer intelligence platform, and a Thai-first commerce engine that share one Postgres, one login, and one permission model — built by 5Lab and run on your infrastructure or ours.

Interactive — click anything

Bookings
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โรงพยาบาลเวชปรีชาBooking
5Yo
Booking
The day diary — every appointment in shop time, and what happened to it.
MonthThis monthTimes are shown in shop time (UTC+07:00)
Mon
Tue
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Thu
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Pick a day to open its table and manage that day's appointments.
โรงพยาบาลเวชปรีชาLINE
Today
ตรวจสุขภาพประจำปีกับ รพ.เวชปรีชา เริ่มต้น ฿3,900 🩺 Vejpricha Advanced (35+) เพียง ฿8,900 จองคิวได้เลยค่ะ
Delivered · 2,400 recipients
Message…
apollo.5lab.co/admin/app/apollo-cip
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โรงพยาบาลเวชปรีชาInbox
5Yo
SortOverdue first, then newest
สใสมชาย ใจดีOpen·line: U8f3a…c72
ผู้ป่วยเก่าติดตามผล
Today
สใ
สวัสดีคับบ ผมมีนัดติดตามเบาหวานกับคุณหมอสัปดาห์หน้า ขอเลื่อนเป็นช่วงเช้าได้ไหมคับบ?
16m
สใ
พอดีช่วงบ่ายต้องไปรับหลานคับบ แล้วผลตรวจ HbA1c รอบที่แล้วออกหรือยังคับบ?
14m
You
สวัสดีค่ะคุณสมชาย เลื่อนนัดเป็นช่วงเช้าได้ค่ะ มีคิวว่างวันพุธ 09:00 น. กับวันศุกร์ 10:30 น. สะดวกวันไหนคะ? ส่วนผล HbA1c รอบล่าสุดออกแล้ว คุณหมอจะอธิบายละเอียดในวันนัดค่ะ 🙏
12m
สใ
งั้นขอพุธช่วงเช้าคับบ 🙏
10m
AI suggests:ยืนยันนัดติดตามเบาหวาน วันพุธ 09:00 น. แผนกอายุรกรรมค่ะ 🙏 ก่อนเจาะเลือดกรุณางดน้ำและอาหาร 8–12 ชั่วโมง และนำยาที่ทานอยู่มาด้วยนะคะ ระบบส่งข้อความยืนยันนัดให้แล้วค่ะ
สใสมชาย ใจดีsomchai.j@example.com
U8f3a…c72
somchai.j@example.com
+66 81 234 5678
AssigneeUnassigned
Opened16m
Last seen10m
ChannelLINE
Tags
HN 68-004512เบาหวานผู้ป่วยประจำ
StageCustomer
RFMChampions
นพ.ธนกร อินทรวิชัยพุธนี้ · 09:00 น.
Lifetime spend฿86,400
Purchases14
Search order number…
Full purchase history lives in Customer 360 · โรงพยาบาลเวชปรีชา

Every conversation your business has, in one inbox

Platform

Two products. One row for every customer.

Most teams bolt a CMS onto a chat tool onto a store, then spend the next year writing sync jobs between them. Apollo skips that step: the page a customer read, the LINE thread they opened, and the order they paid for are rows in the same database, under the same permissions.

Apollo CIP

Every channel, one person, one thread.

The Customer Intelligence Platform: an omni-channel inbox, identity resolution into a Customer 360, deals, tickets, campaigns, and automations — with an AI copilot that answers from your own knowledge base.

Explore Apollo CIP
Deals · this quarter฿5.3M open
New฿730,000
คุณสมชาย · LINE
฿420,000NA
ร้านใบชา · Messenger
฿310,000PS
Quoted฿1,620,000
บจก. สยามพลาส · Email
฿980,000KT
คุณพิมพ์ใจ · Instagram
฿640,000NA
Won฿2,960,000
โรงแรมริมน้ำ · WhatsApp
฿2,100,000PS
คลินิกแสงดาว · LINE
฿860,000KT
AI briefโรงแรมริมน้ำ asked about the deposit on LINE 2 days ago — no reply sent yet.
One inbox
LINE, Messenger, Instagram, WhatsApp, Telegram, TikTok, email, and web chat land in the same three-pane inbox — unlimited accounts, on every plan.
One person, not five profiles
Identity resolution merges the same human across channels into a Customer 360 — with a reversible merge when it gets one wrong.
AI that cites its source
Reply drafts, conversation and profile briefings, and review sentiment — each shown with the knowledge-base article it drew from.
One database

Nothing to synchronise, because nothing is duplicated.

One Postgres, not three

Products and orders are CMS posts. A customer's chat history, deals, and spend hang off the same person. There is no sync job to fail overnight.

The person is the record

Identity resolution folds a LINE profile, a Messenger account, and an email address into one Customer 360 — and a bad merge can be undone.

Define a field once

Add it to a post type and it appears in the editor, the REST response, the MCP schema, and the plugin API together. No second definition to keep in step.

Tenants stay apart

Multi-org tenancy with per-org projections, PostgreSQL row-level security, and org-scoped plugin data — one install can serve several brands.

Why "Apollo"

Named for the missions that ran on precision, not luck.

Every crewed lunar flight launched on a free-return trajectory — one figure-eight that loops the Moon and falls back to Earth even if every engine stays cold. We build the same way: one database, one deployment, and a way home from anything.

One record, everywhere

CMS, CRM and Commerce read the same row. No sync job, no drift, nothing to reconcile at month end.

Additive migrations

Blue and green share one database, so a release that only ever adds keeps a way back. That constraint is the rollback.

Self-hosted or ours

Same build, same schema, your VM or ours. The flight plan doesn't change with the launch site.

Developer platform

Plugins. REST. MCP. The CMS is the SDK.

Typed plugins load at boot with hooks, 23 UI slots, admin pages, custom field types, and scheduled actions — the same surface the eight built-in plugins are written against. Every post type gets REST endpoints with per-type auth and cache rules, HMAC-signed webhooks, and an MCP endpoint so agents work the records under real permissions.

Talk to an engineer
28
content field types, all locale-aware
8
messaging channels in one inbox
235
MCP tools across 48 modules
42
permissions across 13 modules
Integrations

Connected to what you already run.

Messaging platforms, Thai payment gateways, seven email adapters, SMS, object storage, and any MCP-speaking agent — configured in the admin UI and encrypted at rest, not pasted into environment files.

  • LINE
  • Meta
  • TikTok
  • Telegram
  • PromptPay
  • Omise
  • 2C2P
  • KBank
  • OpenRouter
  • MCP
  • S3 / R2
  • SES
  • SendGrid
  • Mailgun
  • Brevo
  • Twilio
  • ThaiBulkSMS
  • Unsplash
Built for Thailand

The details a translated product gets wrong.

Paid the way your customers pay

Bank transfer with slip upload and an approval queue, PromptPay QR, and cards through Omise, 2C2P, or KBank. Gateway webhooks are idempotent, so a retried callback never double-credits an order.

Books that reconcile

Three VAT regimes, tax invoice and receipt document builders, running invoice numbers issued atomically, and every amount held in integer satang.

Thai in the product, not bolted on

Thai and English admin, per-locale content, a Thai-language LINE connect walkthrough for shop owners, and moderation matching that does not assume words are separated by spaces.

Pricing

Priced by band, not by head. Hire without asking finance.

Bands below cover Apollo CIP — the inbox, Customer 360, and everything built on them. Everyone inside a band pays the same, so hiring an agent mid-month costs nothing. Apollo CMS and Apollo Commerce are quoted per project; tell us what you are building and we will send numbers.

Starter

1–9 agents
Talk to us for a quote

Covers 3 agents, then per seat beyond that. 400 AI credits a month.

Book a demo
  • Unified inbox, every channel, unlimited accounts
  • Customer 360, duplicate merge, cross-channel history
  • Basic tickets: open, assign, close
  • AI reply drafts, conversation and profile briefings
  • Knowledge base answering

Growth

Most popular
10–20 agents
One flat price for the band

Adding a teammate mid-band costs nothing. 2,000 AI credits a month.

Book a demo
  • Everything in Starter
  • Campaigns and broadcast with per-campaign reporting
  • Automations, triggers, and the visual flow canvas
  • Deals kanban and reviews inbox
  • SLA clocks, business hours, and 24-hour window warnings
  • White-label — your brand, not ours

Scale

21–50 agents
One flat price for the band

The per-seat cost keeps falling as the team grows. 5,000 AI credits a month.

Book a demo
  • Everything in Growth
  • Full REST API v1 and v2, plus webhooks
  • Custom roles across 50+ CIP capabilities
  • Audit log and activity export
  • Multi-org in one account
  • Knowledge base auto-imported from your CMS
  • 24-month data retention

Enterprise

50+ agents
Quoted per organisation

One band up to 80 agents; past that we quote. 10,000 AI credits a month.

Talk to sales
  • Everything in Scale
  • SSO / SAML
  • A contractual SLA
  • Self-hosted or on-premise install
  • Bring your own model API key — no credits to buy
  • Named CSM, training, and migration help
Changelog

Shipped recently. Roughly a release a day.

See it on your own data. Not a slide deck.

We will connect one of your channels, import a slice of your content, and show you the inbox answering with it. Ask for a demo account and keep poking at it afterwards.